BROMPTON - The best foldable bike for personal transport
Why producing hand-made bikes in the middle of London still makes sense and generates profit.
BROMPTON, the hand-made foldable bike invented by the English engineer Andrew Ritchie, has created a completely new market segment by providing a well-designed, fun-to-ride and easy-to-transport bicycle with virtually no marketing. BROMPTON owes its success to the product's quality and the utilization of word-of-mouth influence. In this video we talked to Chief Engineer William Butler-Adams and Marketing Director Emerson Roberts who showed us around the production plant at their west London factory where every single bike is personalized to its customer's specifications
Andrew Ritchie at Ifest08
Inventor of the Brompton bike
- The best example of what a company does is its product.
- Andrew Ritchie came up to the stage with one of the Brompton bicycles, which folds easily and quickly into a highly-compact and portable package in only five steps.
- Afterwards, he explained the story of the company: "the idea has required a lot of energy and enthusiasm. Moreover, he admits "a lot of Brompton story is due to luck" and, of course, "hard work"